Rich Media Banners provides opportunity to add interactive content to the advertisements in the same dimensions. Current technology offers quite flexible and creative dimension for rich media banner design.
Rich Media has established itself in the advertisement sector with high click rates. They are generally designed with Macromedia Flash, because strong features are combined with qualified graphics by adding sound and animation. This feature enables the advertisements to be much more attractive. In addition, designs for overlapping actions can be made with a click or mouse.